InterserveUSA, one of the world’s oldest international, interdenominational, overseas-focused agencies, began in 1852 in South Asia to provide holistic ministry and care for the poor and marginalized.
Challenge:
How can an organization with a rich history and compelling mission expand its donor base, sharpen its brand message, and update its collateral to better communicate its strengths?
Solution:
A fresh suite of marketing materials promotes the organization’s mission and clarifies its brand to reach new potential donors. A collaboration with Orangeline Consulting produced:
• major donor brochure
• exhibit banner display
• marketing brochures
• “Unseen ¼” sub-brand
• thirty-day prayer journal for churches.