InterserveUSA

February 5, 2015

InterserveUSA, one of the world’s oldest international, interdenominational, overseas-focused agencies, began in 1852 in South Asia to provide holistic ministry and care for the poor and marginalized.

 

Challenge:

How can an organization with a rich history and compelling mission expand its donor base, sharpen its brand message, and update its collateral to better communicate its strengths?

 

Solution:

A fresh suite of marketing materials promotes the organization’s mission and clarifies its brand to reach new potential donors. A collaboration with Orangeline Consulting produced:

• major donor brochure

• exhibit banner display

• marketing brochures

• “Unseen ¼” sub-brand

• thirty-day prayer journal for churches.